Because of the catchy music and the artists' good looks, she focused on K-Pop in and has since become a true-blue fangirl. For Fulla, it was perhaps a twist of fate that introduced her to the member K-Pop group Super Junior. Despite the fandom being a costly cycle of ordering albums, buying official merchandise, and watching concerts, both Salutin and Fulla agreed that meeting people who share the same passion is one of the perks of being a fangirl. Vera Files is put out by veteran journalists taking a deeper look at current issues.
Vera is Latin for "true. In this new Netflix Series, Cho and Gamaliel Vicente J President Rodrigo Duterte recently ordered barangay officials to prevent unvaccinated individuals from going outside for reasons that they are prone to contracting the virus that c Dramatic footage of a distressed man crying next to the body of a dead girl has circulated in social media posts worldwide in January alongside a claim the child died after receiving a Covid vaccine.
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In more conservative countries like Iran and Saudi Arabia, with rules mandating that women conceal their body contours in public, local authorities unsurprisingly banned Barbie and her outfits that fail to conform BBC News, This contempt for Barbie Dolls is far from being a didactic imposition of cultural values by authorities.
This outright rejection of American values by people in the Middle East thus gives weight to the claim that the propagation of local cultural values can be an outcome of Americanization — because these values hold greater significance to the locals, compared to American values that they cannot accept. After Barbie Doll failed to penetrate the Middle East, her Muslim counterpart, the Fulla Doll, emerged — proof that the concept of a fashion doll and its marketing strategies could be accepted, but not the values that an American version embodies.
Their doll-playing concepts and marketing strategies are strikingly similar too. Like Mattel, Newboy the company behind Fulla then rolled out Fulla products including backpacks, furniture, cereal, and even original songs and magazines Fulla.
Clearly, NewBoy had adapted the American concept of a fashion doll and American marketing strategies into the creation and promotion of a Middle Eastern product — with much success. However, Fulla and Barbie are ontologically contrasting cultural icons. Fulla also does not and will not have a boyfriend Ebrahimzadeh, Furthermore, Barbie has no doll parents and lives her own life, while Fulla is a family-oriented figure who lives with her parents and looks after her siblings Saleh, , p.
Since Fulla portrayed only Islamic values and not American values, the essence of Islamic culture was not compromised in its creation. Hence, Fulla cannot be regarded as a glocalised product because it is not a hybrid of two cultures. The American concept of a fashion doll and its marketing strategies adapted in Fulla are merely instruments when stripped of the American values they embody; it is ultimately the Islamic culture that is propagated when its values are incorporated into these instruments instead.
The application of the American concept of a fashion doll and marketing strategies in local contexts is the litmus test for their success in propagating local cultural values — which the Fulla Doll has passed too. Fulla and its related merchandise have also encouraged girls to engage in Islamic practices.
Girls can quickly identify with Fulla physically and in practice, as Fulla looks like them and follows the same religious practices they are encouraged to, contributing to its effectiveness in propagating and reinforcing Islamic values. Further extending this argument, Fulla is now sold beyond the Middle East in Brazil, China, and even America, illustrating how the propagation of an American concept and marketing strategies enabled the creation of a cultural product that can independently propagate its own values, even back to the country where it started.
Critics may find it difficult to accept how Americanization could ever help to propagate values of other cultures and consequently strengthen those cultures, since adopting American concepts and strategies would inevitably involve some American influence that could dilute local cultures.
Western fashion did not render the traditional hijab and abaya obsolete, as they remain the appropriate dress code for Muslims. Thus, though Fulla possesses certain American elements, it should not be regarded as a means through which the Islamic culture would be diluted but rather, a product of American influence that has proudly allowed Islamic values to thrive.
Hence, in adapting American concepts and strategies, Muslims are actually adhering to the fundamentals of Islam, reinforcing its values once again. To bring our examination of the Fulla Doll to a close, this paper recognises that Americanization has great potential to influence and even erode local cultural values. We should then consider if these effects are true in our own cultures, and to what extent.
Should Americanization encroach upon local cultural values that we hold dearly to, the Fulla Doll has shown us a possible way to respond: by adapting and capitalizing on the American concept of a fashion doll and its marketing strategies, the Islamic culture was able to propagate and strengthen itself instead. Indeed, despite the potent force of Americanization, there is still room for local cultures to thrive independently — and the Fulla Doll is testament to that.
Zoepf, K. The New York Times. Buying Format. All Listings. Accepts Offers. Buy It Now. Item Location. Canada Only. North America. Shipping Options. Free International Shipping. Local Pickup. Free Local Pickup. Show only. There are plans to launch "Doctor Fulla" and "Teacher Fulla" as suitable role models. In toy stores across the Arab world, the pink-themed Fulla display will often dwarf that of other dolls.
She comes with a range of indoor and outdoor clothing, the more modest outdoor outfits always accessorised with veil or abaya, the long, loose black garment worn over clothes. Unlike Barbie, there are no arms and legs left exposed and any cleavage is kept well under wraps. For her indoor clothing, however, it's a different story. Reflecting the fact Muslim women are traditionally allowed to be seen uncovered by other women or close male relatives at home, Fulla's indoor outfits include skirts, swimsuits and even lace underwear.
One of the doll's biggest markets is Saudi Arabia, where Barbie was banned three years ago because authorities there disapproved of her "revealing clothes and shameful postures". In the Our Kids toy store in Cairo's Mohandiseen district, the Fulla display takes up several shelves. There is "Prayer Dress" Fulla with lace trimmed white khimar - the veil that falls to the waist, hot pink prayer mat, worry beads and a rather incongruous pair of red platform ankle boots.
There is "Outdoor" Fulla with a gold-trimmed black abaya decorated with a flower print. Meanwhile, "Indoor" Fulla comes dressed in a funky gold lurex top and hip-hugging jeans.
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